. As The New York Times reported last month, OANs penchant for pushing Trump-friendly conspiracies and misinformation caused some of the networks staff to raise internal concerns. In total day, Fox averaged the most total viewers, with 1.22 million, a drop of 45% from April 2020. While Newsmax's ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day.While available in roughly 35 million householdsless than half of Newsmax's reachOAN's daily television ratings are largely . [Online]. November 30, 2022. Ruddy also breaks ranks with some conservatives because hes friendly with former President Bill Clinton and former Secretary of State Hillary Clinton. Here, Variety recounts who was up and who was down in 2021. And there was another, bigger headache to come. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. Got a tip? In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. Citing set top box data from AT&T, which he called gold standard for measurement, the OAN president told The Daily Beast that his network was the fourth-rated national cable-news channel in the first quarter of 2021 and that OAN consistently outperforms Newsmax by a large margin, according to that data. Now Amazon is on the battlefield, Are you are Republican or a Fox News Republican? In recent months, Newsmax has quietly poached some top OAN talent who, insiders said, sought either bigger audiences or a move away from the MAGA channels epic nuttiness. By: Ben Johnson, Daily Wire, June 3, 2021: Total daytime viewership fell by 22% in May compared to April, and even more (28%) among viewers aged 25-54, the most coveted viewing demographic. Its become an annual tradition to marvel at the growth of INSP. Send us a tip using our annonymous form. OAN: Joe Biden is not a legitimate president and we do not have a legitimate exec branch in power . Thompson, at Syracuse University, said that at this point, Newsmax is unlikely to topple Fox. News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r (Add a comma and three zeroes to the end of . Total Viewers (thousands) ET: FNC: CNN: MSNBC: NEWSMAX: NEWSNATION: 6a: FOX AND FRIENDS: 827: CNN THIS MORNING: 245: MORNING JOE . Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. DirecTV dropped OAN in April 2022 "following a routine internal review," and stopped carrying Newsmax in January. The Mediaite report: But in the last week of February, Newsmax had lost 51% of its audience in total day since its viewership peaked the week of November 16, 2020, dropping from an average 398,000 viewers in total day to 197,000, and 63% of its viewers in demo, dropping from 93,000 to 34,000. Last year witnessed the rise of Newsmax and One America News (OAN), two alternative media outlets seen as potential competitors to Fox News. Furthermore, much of the networks staff is also made up of young college graduates, a demographic that tends to lean more liberal and progressive. MSNBC was up 23% from 2019, and Fox News saw a 43% viewership increase. Tucker Carlson also topped the 25-54 demo with 463,000, followed by Hannity with 389,000, The Five with 357,000, The Ingraham Angle with 349,000 and The Rachel Maddow Show with 289,000. MSNBC is in tenth place for the year, averaging 180,000 viewers in the age range. The Newsmax and OAN audiences are similar in size to the shares who turned to HuffPost (9%), The Hill (8%) or the Sean Hannity Show on radio (7%) for political news. Within five years, Fox was the dominant network, thanks to a business strategy that other networks soon emulated. Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. In November 2022, the leading cable news program in the United States ranked by number of viewers was 'The Five', averaging 3.7 million total viewers. Pew Research Center does not take policy positions. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Cable news ratings; Murdoch admits Fox hosts endorsed election lies; Lester Holt gets a win over David Muir. Fox versus Newsmax and the future of Trump TV, No, Donald Trump probably wont replace Rush Limbaugh. Yet, its move to the left began to accelerate in recent years and . The Fox News crew had the same opinion about Ms. Powell's "Big Lie" partner, Rudy Giuliani. As a Premium user you get access to background information and details about the release of this statistic. Desperate to end the ratings slump, . Newsmax and OAN, in turn, are more likely to attract certain demographic groups than others, with some groups aligning with the audience composition of Fox News and others diverging from it. The numbers don't get any brighter when . Its unclear if the competition to which Murdoch referred was Newsmax or all cable news networks. Fox News Tops June And Q2 Viewership, But Plunge In Ratings Continues Across All Major Cable News . 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As soon as this statistic is updated, you will immediately be notified via e-mail. Statista. "Newsmax is ranked fourth from the bottom in the 24-hour ratings (excluding 6 for which there are no ratings), and Newsmax is ranked 22nd out of 24 on the 'Major Networks' to which it . Murdoch said, however, that Fox was seeing a post-election audience pullback that the network had anticipated. A lot of people said, This is insane, and maybe if they sue us, well stop putting stories like this out, he told the Times. A native New Yorker who now lives in West Palm Beach, Ruddy lacks the bluster of his friend Trump, and also the former presidents disdain for the mainstream media. CNN Audience Crumbling - No Regular Program Averaged One Million Viewers for October. Register in seconds and access exclusive features. Their stories lend texture to what has been a quantifiable shift in the number of people who watch Newsmax, Barr wrote. . Furthermore, in January 2021, for the total day (M-Sun 6 a.m to 6 a.m.), Fox News with an average audience of 1.3 million viewers, lagged behind CNN with 1.9 million viewers and MSNBC at 1.6 . Get full access to all features within our Business Solutions. As soon as this statistic is updated, you will immediately be notified via e-mail. From Election Day through Inauguration Day, when Democrat Joe Biden was sworn in to succeed Trump as president, CNN was the most-watched cable news network in both total viewers (1.8 million) and . November 30, 2022. MSNBC averaged 953,000 total viewers in total day, a drop of 25% from last year - the . Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. A 24-hour news channel was a comparatively small slice of the population, and if they could get 2 or 3 million people who really, really liked them, they could become No. We want to be a voice for them. But OAN is growing in influenceits ratings are up by about 55 percent from a year ago . (These days, being flat is a tremendous win.) In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. The website Mediaite reported Monday that Newsmaxs ratings, like most cable news networks, declined last month after an election-related surge. That is about four times the portion who said they got political news in the past week from Newsmax (10%) and about six times the percentage who said the same of OAN (7%). Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. Obviously the linear business is morphing and were all watching how and where that lands. Screen captures from the One American News Network. Everyone who took part is a member of Pew Research Centers American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. See all 126 channels ranked by total 2022 Monday-Sunday primetime (8-11 p.m.) viewers below. But Fox is down from its pre-election highs while Newsmax is way up. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Meanwhile, Trump took aim at the news networks ratings decline, singling out figures who have been critics or, like Fox News Chris Wallace, have posed challenging questions in interviews. And lastly, theyre not quite as extreme as OAN. UN Pushing New Age Spirituality on Schoolchildren, If Texas Listened to Global-warming Alarmists, Its No Surprise It Didnt Prepare for Snow, Unintended Consequences and the Texas Big Freeze Energy Disaster, Biden Sides With Republicans Blocking D.C. Crime Bill, Buttigiegs Mentee Mayor Collared on Nearly 60 Kiddie Porn Charges, Ongoing CPAC Coverage | The New American TV. You need at least a Starter Account to use this feature. He hosts Greg Kelly Reports on Newsmax TV in the vital weekday evening slot. But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. Get in touch with us now. Why would Biden side with Republicans? And about six-in-ten of those who turn to OAN for political news (62%) also said they turned to Newsmax. The one exception to this trend, apparently, is right-wing Newsmax, which increased 48% (granted, from low marks to begin with), and we could say why that might be but, cmon, you know whose cult-like fan base is looking for like-minded news content. DirecTV is dropping One America News from its service, a spokesperson for the TV provider confirmed. What offended Cavuto, and exposed his bias, was her comment that Republicans wanted every legal vote to be counted, and every illegal vote to be discarded., Cavuto took umbrage. The ideal entry-level account for individual users. Variety and the Flying V logos are trademarks of Variety Media, LLC. But is this yet another case of a so-called fair and unbiased network being swept up by leftist censorship?). OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news. Signup for Breaking News Alerts & Newsletters. It is a subsidiary of The Pew Charitable Trusts. Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . Newsmax, OAN have Fox scrambling after ratings hit. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. Deep-Luck-2377 . A few weeks later, Salvi quietly showed up on Newsmax, revealing his new role as a Rome-based foreign correspondent with the network. If Newsmax figures it out, the story will have an especially fascinating beginning, since Murdoch, chairman of Fox Corporation, gave Newsmaxs Ruddy his first job as a reporter. Chart. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. Games, Puzzles, and Crossword. Read more about the ATPs methodology. or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph]. But in the wake of . Prime-time viewership at Newsmax the last week of February was 223,000, down from a peak of 495,000 in November, the report said. The founder of Fox competitor Newsmax, Ruddy has been tilling the ground of cable news since 2014, when he added television to the offerings of the media company he started in 1998. Among Republicans, Fox News is a much more common source than Newsmax or OAN, and is more ideologically mixed. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. Some of that decline can be attributed to the drama of January 6 last year, which helped the cable news network attract more viewers than on any other . Fox News ratings during primetime are generally higher than its two direct competitors, . Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. In a rough season for ad-supported TV outlets, a few shows managed to stand out amid a landscape of overall declines. [Online]. Maddow tops 2 million wiewers to lead MSNBC . An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American, writing primarily on economics and politics. read our full Monday cable news ratings analysis here. Top 100 Telecasts of 2021: NCIS, Yellowstone, NFL Dominate, as Oscars Fail to Make the Cut. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. All Rights Reserved. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This can create a mutually beneficial opportunity for talent to move to another network or segment in news. Broken down by age group, Fox News also skews older, commanding nearly half of users 50 and older. But Fox also has a solid advantage in its longevity and success stemming from a business model that caused other cable news channels to pivot. Tucker Carlson Tonight was the top show in cable news, averaging 2.81 million total viewers, followed by Hannity with 2.59 million, The Five with 2.53 million, The Rachel Maddow Show with 2.27 million and The Ingraham Angle with 2.09 million. Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. ESPN led all, of course, up 11% to an average of 1.6 million viewers in primetime. Perhaps the greatest beneficiary of the shift away from the CFR influence now obvious at Fox is Greg Kelly. DirecTV is the network's biggest distributor and has aired the right-wing news channel since . Fox News, MSNBC gain viewers from January, while CNN sees losses. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. Show publisher information While Newsmaxs ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day. Forbes. In this three-part series, the Deseret News examines the challenges facing radio, television and book publishing, and how those challenges might affect the companies and you:the reader, listener and viewer. So Help Me Todd followed with 4.6 million viewers . Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). And I think were doing a pretty good job of it.. He now draws a million. The show also has drawn more total viewers than other network late-night shows, albeit Gutfeld! Newsmax has been virtually silent on this subject because they are intimidated by threats of lawsuits. It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. But Ruddy, who earned a masters degree in public policy from the London School of Economics, began his career as a reporter for the New York Post and the Pittsburgh Tribune-Review and says that Newsmax adheres to traditional journalistic standards. Live sports were back in full force in 2021, and viewers hungry for action lapped it up making sports networks one of the few bright spots in this years network tallies. Here are the questions used for this analysis, along with responses, and its methodology. Network president Charles Herring recently acknowledged to The New York Times that the already thinly staffed network has lost more than a dozen staffers in recent months. Therefore, following the Capitol insurrection spurred on by Trumps months-long campaign to discredit Bidens election win, more than a dozen staffers fled from the channel. For the second time in two weeks, Newsmax is the big ratings winner, this time for its live coverage of Saturday's rally for Donald Trump and it's beating Fox in key Nielsens. Its not true, he said. Send it to The Daily Beasthere. This statistic is not included in your account. Meanwhile, looking at just fall, Fox pulled ahead in adults 18-49 (1.4) to rank tops in season to date ratings, ahead of NBC (1.3), CBS (0.8) and ABC (0.8). Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. New York CNN Business . On the other hand, the smaller audiences of Newsmax and OAN are substantially more skewed to conservatives: 27% to 10% for Newsmax and 19% to 7% for OAN. All Rights Reserved. The change signals that its current plan to win back the viewers lost to Newsmax and OAN over the past two months is to simply go head-to-head with the right-wing agitprop that airs on its smaller . The margin was narrow Kelly averaged 229,000 viewers in the demo and MacCallum averaged 203,000 but it is still a milestone in the cable news industry, CNN reported. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. Get our latest storiesin the feed of your favorite networks. For evidence, he can point to recent wins in viewership. One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. And from what our research tells us, were one of the only networks that has had that sort of consistent growth. A paid subscription is required for full access. While Newsmax, much like OAN, went all-in with peddling Team Trumps bogus voter fraud claims, it has somewhat pulled back on such denialism in recent months. In the Fox earnings call, Lachlan Murdoch said his networks audience is firmly center right., And we believe where were targeted to the center right is exactly where we should be targeted. Deadline is a part of Penske Media Corporation. Newsmax has always been more balanced. The ratings are in, and they're bad news for CNN: The legacy media network lost nearly one out of every four of its total viewers since last month. To use individual functions (e.g., mark statistics as favourites, set You can only download this statistic as a Premium user. OAN and Newsmax are probably teaching a lot of people who were resisting watching news on their computer to do it, just like grandchildren convinced a lot of older people to finally get an email address or get on Facebook back in the day, said Robert Thompson, professor of radio, television and film at the Newhouse School of Public Communications at Syracuse University. As a Premium user you get access to background information and details about the release of this statistic. Were here to represent the interest of the American people and the taxpayers of this country. This way nearly all U.S. adults have a chance of selection. Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. And for conservative stars, Fox News' evening . 1 min read. And it attracts roughly equal portions of White, Black and Hispanic Americans. Both OAN and Newsmax are more . Christina Bobb, who also assisted Trumps long-shot legal effort to overturn the election while working for OAN, launched a nonprofit organization in April to raise money to help pay for the audit. Michael Loccisano/Getty Images for WarnerMedia. Once again, sports helped: CBS had the Super Bowl, while NBC aired the delayed Summer Olympics and plenty of Sunday Night Football. Also in broadcast, Univision (down 1% in viewers, down 3% in 18-49) and Telemundo (up 3% in viewers, down 3% in 18-49) managed to mostly hold their own. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . Large majorities of Newsmax and OAN news consumers also turned to Fox News for political news in the past week, the new survey finds. Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. 2020-21 TV Ratings: Winners, Losers and Network Rankings. [For historical record, here are previous year-end network rankers: 2020, 2019, 2018, 2017, 2016, 2015.].
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