Strongly Agree 78.60%. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. 1. Feel free to drop Racing Mentor a message on social media if you have any questions. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. This needs to be the starting point in your sponsorship strategy. 02. One of the biggest mistakes drivers make is getting too lost in their own heads. All sponsors are encouraged to attend racing events. If you dont, it might be worth working with a designer to create this as they work on your proposal. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. In return, the racer gives the organization publicity and extras, such as personal appearances. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. %PDF-1.4 % Its a great thing to have but it will not help you secure sponsors on its own. Any accomplishments in racing you have achieved. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. She also has edited and produced online content for those publications. So fo ahead, drop them in the comments section below. Businesses who sponsor drivers will pay money or provide free (or more likely. Without primetime TV coverage, how will people see your sponsors name/product? But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. So go the extra mile. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Are you posting regularly? In the industry this is known as "activating" the sponsorship. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. i !16QRs"ASTaq2B#$345CDbrt 2. 1. Assess whether what you can offer will help them reach their goals in a broad sense. How it REALLY works, what it really is, and how to get it. If anything, it means the opposite. Focus on the businesss goals rather than your life story. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Treat the race car sponsorship proposal as a business transaction. The sponsor's eager and you know exactly what they're after. Fast shipping, quality parts. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Consider trade magazines, local newspapers, and blogs too. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Your true request is that you are asking to be part of the sponsor's sales team. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. How will the person opposite you stand to gain from the sponsorship? It is a document that seeks help from sponsors to help them with their racing careers. Its so much easier to close a sale with someone youve already built a rapport with. This will be key in making sure theyre happy throughout the year. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. There are sponsorship opportunities wherever you turn but you need to think outside the box. Edit your sponsorship agreement team online. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Be sure to include a call-to-action so the decision-maker knows what you want them to . Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Think about those reasons you stand out. Make sure you get the details for the decision-maker. Disagree 0.87%. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Always be thinking of ways to reach new people. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Use your market research data to request a feasible amount. The racing team approaches a mid to high scale business organization asking them for sponsorship. . Click on the fillable fields and add the required data. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Include references to your relationship-building conversations. Making sure the right type of information is included though does matter. Itll be the basis for everything you post on social media, how you write race reports, and more. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Sample page from the Racing Mentor proposal template. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. I could not find the sports car of my dreams anywhere. 2011 team racing sponsorship proposal our desire. This is by far the most useful and engaging type of proposal and the kind the template will help you create. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Tallulah Philange has worked as a journalist since 2003. The Complete Guide to Motorsport Sponsorship. Many people think sponsorship is easy: Sponsorships are not charity. Download Its about being a christian role. How do I find companies to sponsor my race car? Create a clear list of features and benefits that you can pick and choose from. Argument template relies upon theory and the author's experience teaching this talent. Sponsorship proposal for Alfie Gendall Racing in 2021. Your almost there! Another element of finding and securing sponsors is building a strong network. 4+ Racing Sponsorship Proposal Samples 1. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. 01. Consider yourself as a marketing agency pitching to a business. Drag racing is a sport that needs a lot of money to support it. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. You have to convince a potential sponsor that YOU are the person who will work for them. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Thank the letter reader for his or her time and include all of your contact information. Our packages range from $1,000 personal sponsors to premier. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Are you going to help that business make more sales? Why you do it. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. January 6, 2022. Keep that in mind when frustration sets in along the way. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. This can include hospitality, stickers on a car, events etc. Racing Sponsors. Consider what will be most impressive to the types of sponsors you want to target. 0000000516 00000 n How to Write a Sponsorship Letter. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. endobj This proposal contains proprietary and confidential information of EVSR and Entropy Racing . The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. You have to convince a potential sponsor that YOU are the person who will work for them. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Dont just approach motorsport press for coverage. This will help you catch the decision makers eye but dont forget just how important content is in all this. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. You might be sending gentle emails before pitching more formally. The easiest way to get motorsport sponsorship is to build a network. Download. A business or group sponsors a racer, providing monetary support. Not only are you competing against other racing drivers but also against all other marketing activities. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Announcement [Event.Name] (Event.Date) (Event.Location) Expand awareness of their product? This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Match those goals with what you can offer. Talk to mechanics, auto shops or dealerships. Modern-day motorsport sponsorship is all about standing out. Dont let imposter syndrome get the best of you. However, getting more followers on Instagram can be challenging, especially with so much competition out there. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. The target marketing group for the race car is the non-professional weekend autocross racer. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. You do not need to include every cost. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Have a question? Easily Editable, Printable, Downloadable. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. It's time to submit your sponsorship proposal. Work from the outlines you prepared to include all of the important details. Group outing packages can be set up for larger groups from your business or organization. One of the first things a prospective sponsor will do is check out your social media accounts. Go in with no agenda, otherwise, itll come across as disingenuous. I think motorsports has become too commercial and that sponsorship interferes with good racing. 68 0 obj <> endobj What makes you different from any other person? F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Fast Feb is back but its looking a little different for 2023! @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. 0000000839 00000 n Even at the pro level, the work, luck, and talent required to make a career is astronomical. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. The cover letter should also include the reasons why you think this sponsorship will work. Everyone from the outside thinks that everyone racing cars has sponsors. Bring your own food to Track Days Save money while eating better. Essentially, Contingency Sponsors have already agreed to support a racing series. Racing is an expensive sport that requires investment and sponsorship. Redline360. Race Car Sponsorship Proposal Template. Race Directors Hub. But these features dont work alone. A short biography about you. You now have to deliver on your sponsor's expectations and, if possible, exceed them. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. 1110 There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. % Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Helping race directors share expertise and learn from each other is a big part of what we do. Approach the deal as a win-win for both sides. Limit the history to no more than two typed pages. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Sponsorships are not charity. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Create a portfolio, be presentable and professional. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. The NHRA secured its new title sponsor, Camping World, after a series of interactions . It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Organize the proposal in sections. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Before approaching a sponsor, draft a proposal first. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. 0000000902 00000 n While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Do people regularly gravitate towards you for some reason or other? You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. 10+ Automotive Sponsorship Proposal Samples 1. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Find a class thats easy on consumables and where cars are affordable. But with good content and a consistent posting strategy, you can grow your following and increase your reach. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. . Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. 0000054763 00000 n I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. If theyre not quite right, ask yourself why. Firmly Settle Your Offers. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. 19 0 obj . In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. We are a Military Team that runs in Michigan . Download. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. In exchange anyone who donates gets their name on the car for the event. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. How much work will be involved on your end in delivering on the sponsorship?
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