the role of the public information officer fema

Who is likely to be affected by the hazard or threat? Serves in an ICS role 2. ), John enjoys boating, swimming, and to fish. Identify how messages should be conveyed. News releases are one of the most commonly used tools for PIOs. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. User: 4. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Quantify results when evaluating public information efforts. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. or a non-emergency event. How knowledgeable is the audience on this topic? This training focuses on both parts of the equation. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Announce events of interest to your community or share information about an incident. Wear your uniform or neat, conservative attire if not in uniform. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Please review the IS FAQ's for more information. Many edits, however, can be made in real-time and appear almost instantly online. 20. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Chris Mrela wrote a dynamite report on this a couple of years ago. Email. Social Media: Preparedness 101: Zombie Apocalypse. The news release should use the inverted pyramid as illustrated below. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. 18. 1928 0 obj <> endobj All goals should have a target date for completion. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. In this lesson youll learn more about creating public awareness campaigns. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. The ability for readers to leave comments in an interactive format is an important part of many blogs. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The National Incident Management System (NIMS) is:A. 50% C. 25% D. 5%, 9. Spelling- and grammar-checking tools (printed and computer software). Watching the background. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Lesson 3 introduced the importance of establishing relationships with the media. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Admissions Fax: (301) 447-1658, Independent Study Program What problems are you having in your community? Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. This course can provide a basic understanding of the PIO function for those new to the position. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. For example, you can post videos, use social networking sites, and/or create a blog. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Work within the emergency management system. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Its community preparedness. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Blogs to cover events as they are happening. News releases should adhere to the Associated Press (AP) Stylebook. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. The media will want to get as close as possible to get pictures/audio/interviews. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Time is a crucial element in any public awareness campaign. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Participants will benefit from participating in entry-level incident command system training prior to taking this course. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Having clear goals is the foundation for your campaign. 4. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Print medianewspapers and magazinesare the first type of mass media developed. Doug Miser. . The widespread use of social media means you and your organization need to include social media in your communication strategy. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Did the message reach the targeted audience? Practice talking in 5-second to 8-second sound bites. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Refer to the list below. The latest information on activities, events, and resources. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Access to you and the newsmakers or persons in charge. You should set a realistic deadline and interim benchmarks, as needed. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Emergency Manager jobs 33,535 open jobs D. a required responsibility of the PIO as outlined by NIMS.. Generally, there is no review before modifications are accepted. Recall preparation techniques that contribute to a successful media interview. Provide information and updates in a timely manner. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. The 8-Step Communication Model includes:A. Assess the current situation B. What is the community sentiment toward your organization or the issue? Promote government programs and activities B. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Construct and deliver an appropriate crisis and emergency risk message. This lesson presents information on how to effectively communicate with the media and the whole community. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. FEMA does not endorse any non-government Web sites, companies or applications. You can find the complete list of courses in the Spanish language course list. @8'_= J J0 Identify the purpose of what you are writing and start with the main message. Avoid getting involved in these media disputes. The media area is a place where media congregate to help enhance the flow of information. Allows access to one media representative from television, radio, print, and Internet to a restricted area. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Narrator: Red Stick Ready targets every segment of the community. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). When an emergency happens, ICS is implemented. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. The test questions are scrambled to protect the integrity of the exam. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Walter Monsour: So, the message was managed extremely well. Tammy Kikuchi: Having the Joint Information Center for this event was critical. D. Identify opportunities for public awareness campaigns. %%EOF Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Grab the attention of your readers so that they will continue reading. Access to the scene for information and images. Describe the role and function of the PIO. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Timely updates and corrections to information in evolving incidents. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. This includes: More information on learning about the whole community is presented in Lesson 4. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Creates a positive impression of your organization. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. 16825 S. Seton Ave., Emmitsburg, MD 21727 !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. There are all kinds of emergencies out there that we can prepare for. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Select the right media to reach the target audience. endstream endobj startxref In other words, express parallel ideas in parallel grammatical forms. They focus on specific issues or programs to move the public to take action. Once your campaign is implemented, the last step is to determine its success. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). PIOs need to have a thorough understanding of the communities they serve. (What will motivate them?). (Unit 4), Apply public information techniques to a 5% scenario. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Test the message on a safe audience B. Describe traditional media available for communication. Take a zombie apocalypse for example. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. You cantand dont expect them to stay there all of the time. (Unit 2), Describe the types of written products used in public information activities. News releases should provide accurate, factual information that is attributed to its source. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Determines what the public needs to know. If you do not want something recorded by the media, cover it up or shield it with a vehicle. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. (Unit 3), Recall preparation techniques that contribute to a successful media interview. It is important to build relationships with your media contacts. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Speculation C. Summarizing D. Bridging, 12. Speak to several members of the media at one time, especially during an incident. An important part of your role as a PIO is to communicate with your community before something happens. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B They can be used for personal networking, professional networking, and sharing public information. A directory of your organizations Internet presence. Resource Typing Definition for Response . For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Holding the session indoors, if possible. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Click on a program for additional information. It is important to prepare each person to ensure your message is consistent. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. 1. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Blogs are a good tool to use to communicate with your audience. Develop and pre-test materials C. Develop an action planD. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Write out the full term on first usage, as appropriate. What is happening in other areas? As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. What do you want people to know or do after hearing your message? In their zeal to get the story reporters may not always recognize the potential for danger to themselves. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. C. is presented as a bad example of public information management. Use the media area for all media releases and conferences. What are people in your community concerned about? Communication with internal agency personnel is A. not a role undertaken by a PIO. Include email addresses and Internet sites for the media contact. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. When preparing written products, it is important that your message is understood. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Selects the right tools for the messages. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Media pools are used to restrict access to an area due to space limitations or safety issues. Conduct research to determine which tool is best to meet your agencys needs. This process includes: Your goal statement expresses what you hope to achieve through your campaign. C. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. What actions and resources are being used to achieve the objectives? * The social media links provided are for reference only. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. And thats not all. This is a release that you post online. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. You need to write to your audience. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only).

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