Theres short-term business and there is this big long-term business potential. Before I started using email marketing, my business was struggling. When you target through every channel like this, you are in your SOIs brain. Reach out to some of your past clients from the last two or three years, depending on how much business you do. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Phone: 205-263-9600 These are people that know you, and just because of that, you have some influence on them. Things are uncertain right now, and in many ways we have been forcibly disconnected. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. In real estate, or any business for that matter, you cant deny the power of the referral. As with follow ups, consistency is the name of the game on social media. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! (And, Ill give you the real estate email templates, too.). Well done ! You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. I am the worst at self-promoting. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. This helps you get rid of any old contact information that is either incorrect or no longer in use. Together, we can make this year your best yet! If you havent been staying in touch with your SOI like you know you should, youre not alone. That is why social media is helpful. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Likely, you are already using Listing E-Alerts. Diversify Your Outlets 5. I was just checking in with you to see how youre doing. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. . But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. You may get another referral in the future, growing your sphere of influence. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. We do coach our clients on these lead generation tactics. ), And lets face it. Sample Influence Letter. Michael Montgomery of Rev Real Estate School. (Its just around the corner from you actually in Spring Brook Hills.). Good stuff, Jennifer. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Great post. Dear (Name), How are you? saying thanks to those who have helped you attain success is a great way to foster more !! It's been way too long since we've seen each other. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. I especially liked your photos of the latest outing you had at Russian River. In todays market, there are many different lead sources you can use to grow your business. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. The easiest way to do this is to use an announcement letter for real estate. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. It is also important for you to diversify your outlets. Whats the first advice given to new real estate agents? Be clear that you have no agenda. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. They build their spheres of influence through charity and service rather than passing out business cards.. For example; Friend, Family, Acquaintance, etc. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Now you take your scrubbed list upload them to an email marketing program. Congrats. He is CEO of Agent Dominator. Dont hesitate to put this to work for you. Checking in with them to make sure theyre okay is a very normal thing. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. After youve sent the initial letter, be sure to stay in touch periodically. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. (Were talking multiple millions in volume.). With this simple strategy, and no more than 279 contacts, the listings started flowing in. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. In general, keeping in touch is a great way to show appreciation. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Follow up with them after the event. Required fields are marked *. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. You can send this to your SOI, or your geographic farm. 2. Now that is a good introductory letter, Marte. If you dont have a drip campaign set up yet, dont worry. 4. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Your way of handling the award was so tasteful. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Theres a first time for everything and that is one of the good ones to to tray you so much about that world. I stay in touch with my people, past present and to come, with a monthly . Ill be happy to do the research and get back to you quickly. People love to look into each others lives, which is why we all love social media. Check out these 5 practical tips for growing your sphere with social media. You can give them some references. Still not sure how to write it? I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. (Psst, already a Follow Up Boss user? Are you tempted to use AI to write blog posts? Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Tips For Preparation 1. Oops! We have all been there. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. What do you love about it? However, there is always something that feels special about holding something from your mailbox. This takes some time. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. The name of the game is Listing E-Alerts. Its one of the oldest digital tools that Realtors have had at their fingertips. Take this epic SOI marketing story (again from Justin Seeby). Set aside one or two days a month to attend a local community or charity event. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Real estate letters to clients samples help with R. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. If they are not receiving them, they are not actually in your sphere of influence. Date. You can also see what specific links the recipient clicked. All because of one fundamental business driver: Authenticity. But if you do it right? Pay Special Attention to Those Who Matter Most, 5. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. They already know you. I love your program, Jennifer. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. And thats an uncomfortable idea for many of us. and Pensacola Beach real estate Either way staying top of mind with your list is important. Sample Real Estate Introduction Letter To Friends! A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. All you need to do is say, Hey! Thats the last time Im going to use that real estate agent.. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. : ). Its forcing real estate professionals to pivot their business and make some changes. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Or, you may want to rent out a special menu for the evening. Why Is Growing Your SOI So Important for Real Estate Agents? And they are provided free through your Multiple Listing Service (MLS). This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). I would love the opportunity to work with you. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Find FL real estate agents I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. It could even be that they are having some work done on their house and need some recommendations. If you show up on social media consistently, simply being there and being open is enough. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Copy all of it into one Excel spreadsheet. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. This also warms up your SOI for your phone call. Share your reason for becoming a Realtor. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Put yourself in your contacts shoes. One type of ad that has been shown to be very effective is a messenger ad. It wont be like that for long. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Remind your sellers about something you did that added a lot of value for them. Take Advantage of Direct Mail Marketing 6. If you like the SOI/geographic farm script above, youll love our other real estate email templates. are great for staying top-of-mind. Great way to phrase the letter - saying thanks to the client is always a must! Very nice. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Listen P151 Marketing Mastermind 01 - Marketing vs . You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Still not sure how to write it? You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Looking forward to catching up with you soon!. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. and they're yours for free. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Acronyms and jargon can kill your message. Check out our full post on prospecting on Facebook! You want to find ways to touch your SOI members without annoying them. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. So take a different approach. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. I think I would prefer that over an e-mail. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Constant Contact and Emma are two good examples. Wonderful idea Jennifer and a wonderful post, and some great comments! This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. This is one of the easiest ways that you can dramatically expand your sphere of influence. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. WOW. You heard that right. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. And this one from the Graham Seeby Group is an excellent example. Twitter posts with visuals get up to 5x more engagement. Theres really no right or wrong way to segment your list. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. You may think that you are so busy that you will never have time to go to another networking event. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Howd you get into it? However, Id love to hear what you think about it first. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Are you sure you want to report this blog entry as spam? You need to take a look at the people you are connected with on social media. But the truth is, as humans, were already influencing each other all the time. Truth is, most agents are terrified to start working their spheres of influence (SOIs). The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. You now have a friend in real estate. That way, you stay in the loop on what is happening in the local area. Take Advantage of Social Media 3. You made your calls and used your Realtor sphere of influence scripts. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Congratulations, Lori! They may even have some great content ideas. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. It has success written all over it. Never Stop Networking 2. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! If you use your agent website for your Listing E-Alerts, you can use. Please let me know if I can help you with anything in the future. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Its very simple. Under that simple system they end up calling everyone in their SOI twice a year. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. That is why it is important for you to pay close attention to your sphere of influence real estate agent. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. If you throw a great party, you definitely want to put this to work for you. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name.
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