examples of persuasive communication in academic contexts

His claim is supported by data collected directly from prisoners, 94 percent of whom identify education as a personal reentry needranking it above other needs such as financial assistance, housing, or employment. Svinicki, M. and Wilbert J. McKeachie, McKeachies Teaching Tips, 13th ed. Education doesnt just improve the lives of the prisoners; it also positively affects the people who work in prisons. Undergraduate students, graduate students, faculty, and administrators have opportunities to present at academic conferences, which are local, regional, national, or international events at which students, teachers, professionals, and practitioners gather to discuss and share knowledge in a particular field of study. Students and faculty from all fields of study have opportunities to present at academic conferences. For example, a speaker may make the following claim: "There should be a national law against texting while driving." Pathos refers to emotional appeals. Context, creativity and critical reflection: Education in correctional institutions. Deductive arguments rely on a set of ideas called premises that lead logically to the conclusion. The next step in preparing the presentation is identifying the main question. Technical vocational courses like welding, electronics, and woodworking would also fall into this category. Presenting at or even attending a conference can be intimidating. Explain how speakers appeal to logos and pathos. Put content that you are excited about in lectures. List at least one example of how the speaker utilizes cognitive dissonance. Many people intuitively know the proper way to communicate in different settings; for instance, the way you speak to your friends is usually different than the way you speak to your parents. Using concrete and descriptive examples can paint a picture in your audience members minds. How ethical do you think it is for a speaker to rely on fear appeals? Here are some examples of persuasion in various contexts to help you think about examples from your own experience: A post on a social media site about the need for sidewalks in your neighborhood so kids can get to school safely An email to your boss proposing a new safety procedure Many online instructors and students are expected to figure it out as they go, which leads to frustrated teachers and students (Ragan, 2011). They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for certain skills such as reading or math. The listings below may include sponsored content but are popular choices among our users. Expert Answer 100% (1 rating) Once these general education requirements have been met, prisoners should be able to pursue specialized vocational training or upper-level college courses in a major of study, which may need to be taken online through distance learning, since instructors may not be available to come to the actual prisons to teach. Ask questions when you have them so you dont get lost and behind. This is what the speaker wants the audience to have memorized by the end of the speech. Keep all your course documents backed up on a thumb drive so you can do course work on the go on computers other than your own. Some social scientists use qualitative and quantitative research, but many people have a preferred method, and individual instructors may expect students to use one or the other. The ability to use vocal variety, cadence, and repetition to rouse an audiences emotion is not easily attained. Identify strategies for adapting presentations in the following disciplines: arts and humanities, social sciences, education/training and development, science and math, and technical courses. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism. Corrections Today, 72(4), 4043. Mettamatt Smoking ad campaign CC BY-SA 2.0. Pathos relates to the arousal of emotion through speech. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Appeals to needs are often paired with positive or negative motivation, which can increase the persuasiveness of the message. The same principle applies to cognitive dissonance, which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. The take-home message should be related to the main question, perhaps even answer it, as this provides a logical flow for the presentation. Logos refers to the reasoning or logic of an argument. Students in social work and political science courses may be asked to evaluate or propose policies relevant to a societal issue. Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. The same difficulties emerge in oral scientific research reports, which also require a speaker to distill complex information into a limited time frame. The Common Core State Standards (Common Core State Standards Initiative, 2010) feature argumentative writing across the curriculum in grades 4 through 12, yet little is known about how young adolescents develop the challenging advanced language and literacy skills needed for these tasks. Charismatic people usually know they are charismatic because theyve been told that in their lives, and people have been attracted to them. Which Mississippi Universities Offer Communications Majors? Finally, prisoners who are successful students should be recognized and put into peer-mentoring roles, because, as Behan states in the article, a prisoner whohas had an inspirational learning experience acts as a more positive advocate for the school than any [other method].. Immediacy behaviors are important parts of teaching and training. Ethos, logos, and pathos were Aristotles three forms of rhetorical proof, meaning they were primary to his theories of persuasion. What does a good communicator in a history class look and sound like? Maslows hierarchy of needs states that there are several layers of needs that human beings pursue. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. A key communication path in technical fields is between professional and customer/client, but you cant just think of the client as the only person for whom the information must be translated. You can find academic information disseminated in such places as scientific journals, newsgroups, online course management systems and research libraries. Positive and negative motivation can be combined with social appeals. To help prepare students in technical courses to adapt to these various audiences, instructors often use assignments that ask students to view their classmates and instructor as customers, colleagues, or funding sources that they might encounter once in their career. Qualitative researchers value the subjectivity that comes from individual perspectives and seek to capture the thoughts and feelings of research participants and convey them using descriptive writing that allows readers to think, see, and feel along with the participant. Speaking in education/training and development involves students delivering a lecture, facilitating a discussion, or running an activity as if they were actually teaching or training. In this course, you will focus on developing persuasive skills in scholarly writing contexts by developing a clear thesis, seeking research to understand and prove an issue, and presenting a clear argument for change. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Transition: The model for prisoner education that I have just outlined will have many benefits. What does a good communicator in a science class look and sound like? Oral communication has always been a part of higher education, and communication skills in general became more of a focus for colleges and universities in the late part of the twentieth century, as the first communication across the curriculum programs began to develop. Since technology is the primary channel for your learning, plan ahead for how you will deal with technological failures. This could be an essay you wrote for a class, an article you read, or a discussion post. They also translate technical information for lay audiences. Uses and gratifications theory is a significant concept in communication studies, as it offers insight into the role of media in fulfilling the needs of individuals. Ethos, or credibility, is composed of three dimensions: competence, trustworthiness, and dynamism. Bayer, T., Karen Curto, and Charity Kriley, Acquiring Expertise in Discipline-Specific Discourse: An Interdisciplinary Exercise in Learning to Speak Biology, Across the Disciplines: A Journal of Language, Learning, and Academic Writing 2 (2005), accessed March 15, 2012, http://wac.colostate.edu/atd/articles/bayer_curto_kriley2005.cfm. As a student in one of these courses, you will be taught advanced vocabulary, proper grammar, reading comprehension and verbal expression. You want something sexy, meaning that it gets peoples attention and connects to a current and relevant topic, and descriptive, so that people can get a sense for what the presentation will include. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001). Technical courses appear in most disciplines but are more common in fields like computer science, engineering, and fire sciences. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. In that same article, criminologist and former research director of the Federal Bureau of Prisons states that providing correctional education is one of the most productive and important reentry services that our prisons offer. Ehow.com. The purpose of this qualitative case study is to investigate the most common communication problems from the views of faculty members at the Middle East Technical University in Ankara, Turkey. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. In most cases, the instructor and individual students can do their class work at different times rather than all together at scheduled times. Mary Fishers speech at the 1992 Republican National Convention, A Whisper of AIDS, is one of the most moving and powerful speeches of the past few decades. We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Studies in the Education of Adults, 35(2), 157172. Scientists and mathematicians are often considered competent communicators when they are concise but cover the material in enough detail to be understood (Dannels, 2001). * The media that we're going to use. The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications. Our social needs relate to our desire to belong to supportive and caring groups. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society. So hacking your twenty-five-page paper down to five pages isnt enough, as you also need to translate that writing into an oral style. This is a major reason for popularity of online courses, since a busy professional, single parent, or member of the military can get a college education on his or her own time frame. using vocal variety, cadence, and repetition. As we have learned, people are resistant to change and not easy to persuade. Where Can I Find Communications Courses in Louisville? While data may be compelling and the merits of a design self-evident for internal audiences, external audiences will require more information, and selling ideas requires persuasive speaking skills. It may also involve creating and explaining original works of art. Bayliss, P. (2003). List at least one example of how the speaker uses positive motivation. Some notes, when played together on a piano, produce a sound thats pleasing to our ears. Although we have an understanding of how the typical classroom functions, since we have been socialized into it, the online classroom presents a whole new set of variables and challenges. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. Presentation content is often data driven, but products and designs must still be sold to various audiences, so persuasive skills are also important. Analyze what makes this example effective and consider how academic persuasion differs from other contexts. Communication in an academic context. (New York: Longman, 2001), 342. Rather than valuing subjectivity and trying to see the world through the perspective of their research subjects, as qualitative researchers do, quantitative researchers seek to use data to describe and explain social phenomena in objective and precise ways so their findings can be generalized to larger populations. Student speakers in education/training and development lecture, facilitate discussion, and run activities as if they were actually teaching or training. Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education. Journal of Correctional Education, 55(1), 621. When a scholar needs to publish a new discovery, or your teacher needs to inform you of the resources that you can use for a homework assignment, they must use a particular channel of communication. Southern New Hampshire University responds quickly to information requests through this website. For this reason, correctly citing sources through annotations or bibliographies is vital to academic communication. Learn more about how Pressbooks supports open publishing practices. Which Texas Universities Offer a Communications Major? Create a frequently asked questions document that addresses common areas of concern for students, and allow students to pose new questions so you can add them to the document. Transition: First Ill explain why prisoners need access to education. Do not be afraid of silence. Life skills such as budgeting, money management, and healthy living can increase confidence. Quantitative social scientists use statistics to provide evidence for a conclusion and collect data about social phenomena using methods such as surveys and experiments. Since the information provided by the organization supports the credibility of the threat, empowers the audience to address the threat, and is free, this is an example of an ethical fear appeal. The goal is to get the attention of audience members and compel them to check out the information the organization provides. City Temple SDA Church, Dallas, Texas Februrary 2, 2013, Oakwood University, Dynamic Priase CC BY-SA 2.0. If so, compare and contrast the advice they offer with the advice in this chapter. Start the discussion off with an example that connects to something the audience is familiar with. Identify an academic conference related to your desired career field and visit the conference associations website. This doesnt include homework and study time, which will also need to be scheduled in. Cognitive dissonance may lead a person to be persuaded, but there are other ways that people may cope with dissonance, such as by discrediting the speaker, seeking out alternative information, avoiding sources of dissonance, or reinterpreting the information. Research in these fields is based more on existing texts and sources rather than data created through original research as in the sciences and social sciences. What are some positives and negatives of online learningfrom a teachers perspective and from a students perspective? Physiological needs form the base of the hierarchy of needs. Much of the presentation in technical courses will be data driven, which is informative. Describe an example of persuasive communication in an academic context. Teachers who are more skilled at expressing immediacy receive higher evaluations, and their students learn more (Richmond, Lane, & McCroskey, 2006). In line with the concept of mobile learning in English Language Teaching (ELT), the aim of this research is to explore how Iranian ELT practitioners take advantage of social media to propose supportive and impactful language learning programs by adhering to persuasive linguistic devices. This could be an essay you wrote for a class, an article you read, or a discussion . Posters should be professional looking and visually appealing and concisely present how the information being presented conforms to expected scientific or logical methods. In either case, there is an important visual component that accompanies presentations. Analyze what makes this example effective and consider the expectations for professional communication in your field. Describe an example of persuasive communication in an academic context. A political science student may be asked to investigate the political arguments used in states that have passed right to work legislation.

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