Excellent post !! with executive partners, stakeholders, and clients. The answer to this question helps us cut through the clutter. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Words can't create a personal brand for you, but they can definitely support it. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. Personal branding builds your reputation. The Brand (obviously). A solid personal brand statement example would be: I help your brand gain visibility online.. Thank you Mrs. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. The characteristics of a resourceful Take your values and goals and wear them on your sleeve (or your personal brand statement). Consider your qualities. For the past 15+ years, I have been . This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. Now, I want you to find 3 words that describe your business. Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. Frankly, it can make all the difference in short-term job searches as well. you have taken a stance in a role, in an industry, or in an uncompromising The most powerful words in your profile are your descriptors. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Can you be counted on to do the right thing? Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. Do clients feel that strongly about your brand? Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. We expect that with correspondence with a bank, not a person. and overcome those trials and tribulations that will resonate with prospective employers Choose 3 words that you'd use to describe yourself. Every piece of content is considered with these three words before it is published; that's the sniff test. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. Think about the ways you excel in being collaborative in your work environment I am motivated by a desire to help and empower others. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. Synonyms: aristocratic, patrician, high-born . Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. I am straightforward and reliable, and I support others with compassion. So what about your brand? Aware. Hope this helped you stand out from your competitors! That's a very interesting way to use it! The category was Outdoor Clothing. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. What words come to mind when you think of a stylish person? The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. Helping sales, marketing, and recruiting teams find new leads. It is tempting to exaggerate your abilities, but this is not the place to do that. It sounds like youre trying to appeal to people who want to be seen as clever or unique, and the word builder definitely has a positive connotation. Using the right personal brand words is one of the most effective ways you can resonate with your audience. 3. Id love to hear what your brand adjectives are! Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Goal - oriented What steps are necessary to make your desired personal brand a reality? It's about content that's useful, helpful, and relevant to patients. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. As with anything, these should be looked at through the lens of your own experience. Define who you are. Think of your clothing, hair/makeup and accessories as your 'packaging'. While this doesnt describe what I do, it describes where I add value. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Give your company a competitive edge and your team a professional boost. 2. You might even want to, speak with a personal branding consultant. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. Dont say youre the best or a leader in the field of unless you actually are. Feeling inspired by those personal brand statement examples? Here are some adjectives/characteristics to get you started on crafting your brand personality. If you want to download this list as a PDF, you can do that right . Highlight something that demonstrates your unique, and likable qualities. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Intelligent. It can be hard to know where to start with your personal brand. Ultimately what it comes down to is being authentic Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. Who better to trust for a personal branding statement example than a personal branding coach? These are all admirable qualities to have, so take pride in the 3 words you choose. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. He doesnt use buzzwords. We have over 60,000 monthly readers that would love to see it! Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Thats the long and short of it. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. Then, ask a close friend or co-worker what 3 words they'd use. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. being able to jive with different personalities across all functions of the Required fields are marked *. Aaron Ward. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Your persona is your brand. This is particularly helpful for recent grads who may not have much work experience. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. Youre a builder of communities with your weekly newsletter, really? How did you come up with this methodology? also lean in on the personal growth you have achieved by being collaborative. In order to be effective, it needs to stay current. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. This will help set you apart from all the other people who offer similar services or operate in the same industry. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. Dont procrastinate creating your statement. Coming on too strong can cancel out the progress that was made earlier. It isnt evocative, but it works. Does Your Brand Need Them. They see you as organized. Cultivated well, your personal brand will signal to employers whether or not you'll be the right fit for an open role. Jot down your favorites and then narrow them down to your top 3-5. professionalism is vital to your professional success and personal growth, so Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. Your statement is a distinctive part of your personal brand that is unique to you. I also ask the additional question from the employer perspective: How would an employer Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. We all want to level up in life. Lastly we have a good example of how to use descriptive personal brand words. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Your email address will not be published. How would you handle it? function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. We have it front and center. While you wont have that challenge, you should be inspired by his precision. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. And your brand is what attracts your fans to you. By doing so, youll come across as more sincere. It acts as a mission statement for his career and what he values. Have data-backed and tactical advice to share? Your Expertise Your Personal Brand. If so, youre off to a good start. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. A brand is an intangible marketing or business idea that helps people identify a company, product, or person. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. This post can make an impact on many people! When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. This shows that youre focused on taking action instead of just talking about it. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Life throws many wrenches at us, but its often our ability Youre a builder of communities with your weekly newsletter, really? Thanks! So, perceive how your brand influences your customers' life and create a special effect. encountered a situation where you have had to work with a difficult Personal Branding For Dummies. A la mode means "in style" or "trendy". Personal branding is a very important step in the job search process. . This can help you guide your answer to one that is relevant to the job while still being true to yourself. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. to describe yourself when building If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! I work with creative women who have a . Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. Your values and goals change over time, so it makes sense that your personal brand statement would as well. If not, it's . You have to read and readjust to get an idea of their experience and brand statement. and true to yourself so that your personal brand is the real you. for your long-term career development. Your Personal Success Profile seems very interesting and something I would ask that you expend upon if have time. Sometimes it takes longer than expected to discover the right fit. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. A personal brand statement is a 1-2 sentence that sums up your brand. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Motivated 3 . Instead, highlight words that represent your personal, authentic brand. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. theres a fine line between letting your achievements speak for themselves and boasting. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. Its especially true if the goal is to implement pharmaceutical management in your business. It will help with networking, gaining trust within your industry, and standing out from others in your field. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. If you find you are someone who gets things done and makes things happen your one word points to Drive. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . Hard-working 2 . 300 satisfied clients so far.". When things are wrapping up, give them your contact information and part ways. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. business. It communicates the value you offer. 1. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Loved by salespeople, recruiters, and marketers. Our next featured user is the Builder of Things and Communities, who is pictured below. Hard-working 2. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Your post has given me clarity to define my personal brand statement. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. shun away from using your integrity for short-term financial gain? They can be used to describe an individuals personality, work ethic, skills, and more. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. VA. Better yet -elevate- I don't just move things from point a to point b. I lift them up. You can use more than just a handful of words to describe yourself, and you should. In case you want some personal brand statement examples to help guide you, there is a handful below. Social media amplification is the icing on the social media marketing cake. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Your personal brand statement combines these into a short, punchy narrative. Check out these personal branding examples to see how other people pull this off successfully! It must only be 3 exactly. Words in this category stress movement, taking things from one point to another point. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. It's you. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. Its important to let your accomplishments speak for themselves. Nothing is more off-putting than a company who's name and tagline say nothing. It shows that youre focused on doing something instead of just talking about it. Goals. If youre strategic, you can use these words to showcase your accomplishments or community involvement. Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. that could potentially compromise your internal moral compass or professional Choose a word or phrase that describes your motivation for making sales. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Use personal brand adjectives sparingly and in. For example, take a look at this person who calls themselves an influencer of change.. Feel free to share them in the comments, email, or Instagram DM! By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. I never imagined how this question would resonate with people. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. So what kind of personal brand words should you use to describe yourself? Everyone has such descriptive words. They are the words that you want people to associate with you and your brand. Decide which characteristics of you align with the organization and job role perfectly. Denise lives and breathes her brand which, clearly shows throughout her online presence.
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